The VIBE: an example of a Hip Hop magazine.
The title is very catchy and it could be associated with anything, not just hiphop and that's what the magazine want. They want to cover more than one genre in the urban music sector. From cover 1, it proves that they don't just cover music but also views from president, may be important news?
VIBE is an emotion as to is music.
The main title is sans serif (most popular) but the sub titles and texts have used serif, which is also common.
The colours together are very vibrant, which helps to catch peoples eye. The colours are very fitting depending on who is on the front cover, red being related to women and there is famous lady singer on front and blue and black as well for the man.
Vibe magazines aren't consistent, as their titles change size and colour each issue.
It uses a lot of listing in the front cover telling you what's involved in the magazine, which makes it informal.
Vibe is the premier destination for urban music, entertainment, culture and lifestyle for the aspirational 18-34 year old.
The pictures, pretty much tell you who it is targeting. The fact that there is a posed naked singer and Obama trying to win over the influences of younger people as well as the older ones.
1) This picture of Obama would attract people older than their target audience, which could bring more people to buy it. Plus the picture is of half of his head and this makes it more imposing and seriousness of the topic.
2) She is proving that she is 'American Beauty' as well as a good singer, this will invite a lot of men to pick it up, even some women. She is not looking at the camera, all part of the pose and proposed message.
There covers vary between males and females depending on the news that past week/month.
The main sells... the same as any other music magazine except the second is special as its been done with nudity too, can be quite rare. It would also include what's included in this specific issue, i.e. 51 best myspace rappers.. and this would appeal to some.
This particular magazine doesn't have the date, issue number and the price isn't readable. However, there is a rather distinctive barcode in the bottom left.
On the main flash, they are advertising new and well known artists and their new singles. There are also articles on particular topics to do with the music industry. They may not mention interviews on the main flash, however letter from Obama is an important part of this magazine.
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